In 2016, the promoters of Savourites Hospitality Private Limited, which owned the fine-dining restaurant 6 Ballygunge Place, in Kolkata, were visiting London to explore possible future growth plans. Their foray into the ...

The cultural impact and musical nuances of popular songs has been well researched. However, their marketing ramifications are hardly discussed in current research. This paper adopts an exploratory approach and proposes a ...