The purpose of the study is to conceptualize auxiliary flexibility and identify its sources to provide varied services to the patients. The study aims to explore inter-organizational relationship from a flexibility perspective ...

Healthcare organizations are increasingly faced with improvement in service provision and developing strategies to provide convenient services to the patients. Flexibility considered as a competitive capability is used by ...

Purpose: – The study is designed to explore the drivers of customer satisfaction of leading mobile network providers in a high‐growth market like Kolkata a metropolitan city in India. Design/methodology: – A framework ...

The aim of this research is to study the factors impacting usage of mobile banking (mBanking) by consumers in India. The study adopts the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) with Social ...

In the anticipation of demand fluctuations, services cannot be inventoried and hence it creates a difficult problem in marketing of services. The inability to meet customers (patients) requirements in healthcare context ...

Purpose : The objective of this study was to investigate the relationship between various drivers of consumer-based brand equity (CBBE) for m-payments and to demonstrate practical relevance. The study examined the indirect ...

The Indian market of mobile network providers is growing rapidly. India is the second largest market of mobile network providers in the world and there is intense competition among existing players. In such a competitive ...

In recent years, there has been proliferation of grocery mobile apps as grocery shopping on mobile has found increasing acceptance among customers accelerated by multiple factors. Maintaining high level of customer ...

Purpose This study aims to explore the motivational factors (or value components) using a consumer-centric view to enable consumer make mobile payments (mPayments). Design/methodology/approach Means-end chain (MEC) ...