DSpace Repository

Browsing by Author "Chatterjee, Sheshadri"

Browsing by Author "Chatterjee, Sheshadri"

Sort by: Order: Results:

  • Artificial Intelligence in Assessment of Students' Performance 
    Dhara, Suvojit; Chatterjee, Sheshadri; Chaudhuri, Ranjan; Goswami, Adrijit; Ghosh, Soumya Kanti (Artificial Intelligence in Higher Education: A Practical Approach. Boca Raton: CRC Press, 2022)
    One of the advantages of integrating Artificial Intelligence in education is usage of AI in assessing students’ performance and subsequently its enhancement. With the advancement of Artificial Intelligence in the last ...
  • Customer relationship management in the digital era of artificial intelligence 
    Chatterjee, Sheshadri; Chaudhuri, Ranjan (Digital transformation and industry 4.0 for sustainable supply chain performance, 2023-02-04)
    Customer relationship management (CRM) is an effective tool to understand the customers of an organizations in systematic manner. CRM helps by identifying the best customers of an organization. It helps to maximize the ...
  • Digital transformation of the organisations using AI integrated partner relationship management 
    Chaudhuri, Ranjan; Chatterjee, Sheshadri; Vrontis, Demetris (Business Advancement through Technology, 2022-12-14)
    Digital transformation is the process of the adoption of different digital technologies by an organisation. The main objective of digital transformation is to implement and adopt different modern technologies to improve ...
  • Impacts of big data analytics adoption on firm sustainability performance 
    Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris; Thrassou, Alkis (Qualitative Research in Financial Markets, 2023-07-18)
    Purpose – This study aims to examine the impacts of adopting big data analytics (BDA) on firm sustainability performance (FSP) mediated through firm financial performance (FIP) and operational performance (OPP). Desig ...
  • Value based marketing: Examining the role of leadership support in promoting neuromarketing 
    Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris (Journal of Transnational Management, 2023-06-06)
    Neuromarketing is a branch in the field of commercial marketingcommunication. Neuromarketing closely relates to neuropsych-ology and market research for studying the cognitive thinkingprocess of customers and their responses ...