Chatterjee, Sheshadri.; Chaudhuri, Ranjan.; Vrontis, Demetris.; Kadic-Maglajlic, Selma.
(Industrial Marketing Management, 2023-02-01)
Partner relationship management (PRM) is a set of methods, tools, strategies, and web-based capabilities that a business-to-business (B2B) firm uses to manage its relationships with partners, resellers, and other third ...