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Browsing by Author "Maheswarappa, Satish S."

Browsing by Author "Maheswarappa, Satish S."

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  • How content valence and online impression influence goal achievement in social media environment? 
    Mishra, Anubhav.; Maheswarappa, Satish S. (Global Business Review, 2019-09-03)
    Globally, users are sharing content on social networking sites (SNS) to signal their preferences and to build a positive online reputation. Using the approach and avoidance motivation theory, we examine the relationship ...
  • Technology readiness of teenagers: a consumer socialization perspective 
    Mishra, Anubhav.; Maheswarappa, Satish S.; Colby, Charles L. (Emerald Publishing Limited, 2018)
    Purpose: The purpose of this study is to explore the role of culture-specific socialization factors such as antecedents to technology readiness index (TRI) scale to understand the adoption of cutting-edge technologies ...
  • Teenagers’ eWOM intentions: a nature vs nurture perspective 
    Mishra, Anubhav.; Maheswarappa, Satish S.; Maity, Moutusy.; Samu, Sridhar. (Emerald Publishing Limited, 2018-02)
    Purpose: The purpose of this paper is to examine the influence of parents (via family communication patterns) on teenagers’ electronic word-of-mouth (eWOM) intentions, via a serial mediation by internet usage and self-esteem, ...