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Browsing by Author "Maity, Moutusy."

Browsing by Author "Maity, Moutusy."

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  • Adolescent's eWOM intentions: an investigation into the roles of peers, the Internet and gender 
    Mishra, Anubhav.; Maheswarappa, Satish S. M.; Maity, Moutusy.; Samu, Sridhar. (2018-05)
    Teenagers are major contributors of online content because of continuous communication and sharing with peers using social media or instant messaging apps. They like to immediately tell the world about their purchases and ...
  • Teenagers’ eWOM intentions: a nature vs nurture perspective 
    Mishra, Anubhav.; Maheswarappa, Satish S.; Maity, Moutusy.; Samu, Sridhar. (Emerald Publishing Limited, 2018-02)
    Purpose: The purpose of this paper is to examine the influence of parents (via family communication patterns) on teenagers’ electronic word-of-mouth (eWOM) intentions, via a serial mediation by internet usage and self-esteem, ...