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Browsing by Author "Mandal, Manas Kumar."

Browsing by Author "Mandal, Manas Kumar."

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  • Bias in human behavior 
    Dutta, Tanusree.; Mandal, Manas Kumar.; Kumar, Sameer. (Nova Publishers, 2012)
    One of the major goals of side bias is to understand the relationship between the functioning of the brain and a person’s behavior. Often at times it becomes difficult or unethical to directly study the nervous system ...
  • Consumer happiness and decision making: the way forward 
    Dutta, Tanusree.; Mandal, Manas Kumar. (Springer, 2021-05-06)
    In a competitive market, companies must think beyond consumer satisfaction. The key lies in consumer happiness. Disciplines have crossed their traditional boundaries to understand their consumer better. This is reflected ...
  • Consumer happiness: multiple perspectives 
    Dutta, Tanusree.; Mandal, Manas Kumar. (Springer, 2021)