Prashar, Sanjeev.; Vijay, Tata Sai.; Parsad, Chandan.; Banerjee, Abhishek.; Sahakari, Nikhil.; Chatterjee, Subham.
(IGI Global, 2019)
This article describes how the exponential growth of e-commerce in India and the presence of many national and multinational e-retailers has set the trend for the major overhaul of the online industry. Most of the e-retailers ...