Browsing by Author "Thrassou, Alkis."

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Antecedents of obesity among Indian youth: from consumer psychological and lifestyle perspective

Chaudhuri, Ranjan.; Chatterjee, Sheshadri.; Thrassou, Alkis.; Vrontis, Demetris. (British Food Journal, 2023-02-09)

Purpose: The purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the ...
Examining the role of social CRM capability in online marketing communication

Chatterjee, Sheshadri.; Chaudhuri, Ranjan.; Vrontis, Demetris.; Thrassou, Alkis. (Journal of Marketing Communications, 2023-01)

Social customer relationship management (CRM) is software that can integrate different social media channels. Using social CRM, employees can leverage social information of existing and potential customers; gain detailed ...
Technology Disruption in Healthcare: Artificial Intelligence Application, Challenges, and Policy Recommendations in India

Chatterjee, Sheshadri.; Chaudhuri, Ranjan.; Thrassou, Alkis.; Vrontis, Demetris. (International Journal of Internet Marketing and Advertising, 2022-11-03)

Artificial intelligence (AI) technology, along with its related algorithms, hardware, capability and applications, is rapidly expanding across sectors and industries, globally. Through a combination of theoretical and ...

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