Digital business transformation is considered an effective business strategy that appears to have gained attention since the enterprises are challenged to continuously improve their business practices as well as capabilities. ...

Purpose: The purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the ...

Purpose: This study assesses the capability of artificial intelligence integrated customer relationship management (AI-CRM) technology for sustaining family businesses in times of crisis, such as the COVID-19 pandemic. The ...

Since the onset of the COVID-19 pandemic, many organizations have permitted their employees to work from anywhere, giving rise to the phenomenon of the digital workplace, which enables employees to do their work by connecting, ...

This study investigates how B2B relationships can be nurtured in the cultural environment of the Indian management style. We have considered three prominent Indian cultural attributes that influence Indian management style: ...

Customer engagement (CE) refers to an organization's effort to develop relationships with individual customers through personalized interactions using multiple available channels. The goal of such CE is to gain new customer ...

Practitioners dedicate considerable effort to prescribe, control, and manage actions and reactions of dysfunctional customers when they interact with service sector employees. As customer incivility causes both direct ...

The purpose of this study is to examine artificial intelligence (AI) dynamism and its impact on sustainability of firms, including small and medium enterprises (SMEs). In addition, this study investigates the moderating ...

The marketing term ‘masstige’ is a hybrid of the words ‘mass’ and ‘prestige’ and is used to describe ‘luxury for the masses’ or ‘prestige for the masses.’ These products can be considered ‘luxury’ or ‘premium’, and they ...

Artificial intelligence (AI) technology, along with its related algorithms, hardware, capability and applications, is rapidly expanding across sectors and industries, globally. Through a combination of theoretical and ...