Browsing by Subject "B2B marketing"

Now showing items 1-4 of 4

Business-to-business marketing: relationships, networks, and strategies

Ellis, Nick.; Sarkar, Soumya. (Oxford University Press India, 2015-05-12)
Impact of B2B customer satisfaction parameters on the share of wallet

Sarkar, Soumya.; Sharma, D. K. (2015-07)
Impact of voluntary disclosures on corporate brand equity

Sarkar, Soumya.; Bhattacharjee, Titas. (Springer, 2017-05)

Voluntary disclosures by firms have been gaining traction among the stakeholders as the inadequacies of mandatorily disclosed information are getting conspicuous. The customers are one of the most important stakeholder ...
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms

Sarkar, Soumya.; Mishra, Prashant. (Taylor and Francis, 2017)

The relationship between market orientation (MO) and one of its most important consequences – firm performance – has received considerable attention in marketing research. Performance has been largely judged through financial ...

Now showing items 1-4 of 4

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