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Browsing by Subject "E-service"

Browsing by Subject "E-service"

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  • Predicting user motivation towards retention of e-Services: an NLP-based approach 
    Ray, Arghya.; Bala, Pradip Kumar. (International Journal of Business and Administrative Studies, 2019-02)
    In this modern era, the dynamic business world has led to the emergence of ‘market orientation’ and ‘social CRM’ (Kohli & Jaworski, 1990; Narver & Slater, 1990; Diffley et al., 2018). The benefits of e-Services are often ...
  • Use of NLP and SEM in determining factors for e-service adoption 
    Ray, Arghya.; Bala, Pradip Kumar. (IGI Global, 2019)
    With the emergence of digitalization on a large scale and the increasing penetration of the internet, there has been a need to perform analysis on a real-time basis. With the abundance of information available from various ...