Chaudhuri, Ranjan.; Chatterjee, Sheshadri.; Kraus, Sascha.; Vrontis, Demetris.
(Journal of Family Business Management, 2023-03-02)
Purpose: This study assesses the capability of artificial intelligence integrated customer relationship management (AI-CRM) technology for sustaining family businesses in times of crisis, such as the COVID-19 pandemic. The ...