Srivastava, Abhishek.; Dasgupta, Shilpee A.; Ray, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish.
(Aslib Journal of Information Management, 2021-08)
Purpose – The purpose of this paper is to investigate the role of the “Big Five” personality traits (extraversion,
openness, agreeableness, conscientiousness and neuroticism) on the adoption of augmented reality (AR), ...