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Role of authenticity and perceived benefits of online courses on technology based career choice in India: a modified technology adoption model based on career theory

Ray, Arghya.; Bala, Pradip Kumar.; Dasgupta, Shilpee A. (International Journal of Information Management, 2019-08)
Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising

Srivastava, Abhishek.; Dasgupta, Shilpee A.; Ray, Arghya.; Bala, Pradip Kumar.; Chakraborty, Shibashish. (Aslib Journal of Information Management, 2021-08)
An NLP-SEM approach to examine the gratifications affecting user’s choice of different e-learning providers from user tweets

Ray, Arghya.; Bala, Pradip Kumar.; Kumar, Rahul. (Journal of Decision Systems, 2021)
Understanding the factors influencing career choices in India: from the students' perspectives

Ray, Arghya.; Bala, Pradip Kumar.; Dasgupta, Shilpee A.; Srivastava, Abhishek. (International Journal of Indian Culture and Business Management, 2020-04)
Factors influencing adoption of e-services in rural India – perspectives of consumers and service providers

Ray, Arghya.; Bala, Pradip Kumar.; Dasgupta, Shilpee A.; Sivasankaran, Narayanasamy. (Journal of Indian Business Research, 2020-04)
Utilizing emotion scores for improving classifier performance for predicting customer’s intended ratings from social media posts

Ray, Arghya.; Bala, Pradip Kumar.; Jain, Rashmi. (Benchmarking: An International Journal, 2021-02)
Innovative distribution and delivery of food

Ray, Arghya.; Bala, Pradip Kumar. (Academic Press, 2021-01)
Exploring the drivers of customers’ brand attitudes of online travel agency services: a text-mining based approach

Ray, Arghya.; Bala, Pradip Kumar.; Rana, Nripendra P. (Journal of Business Research, 2021-05)
User generated content for exploring factors affecting intention to use travel and food delivery services

Ray, Arghya.; Bala, Pradip Kumar. (International Journal of Hospitality Management, 2021-01)
Use of NLP and SEM in determining factors for e-service adoption

Ray, Arghya.; Bala, Pradip Kumar. (IGI Global, 2019)

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