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Business-to-business marketing: relationships, networks, and strategies

Ellis, Nick.; Sarkar, Soumya. (Oxford University Press India, 2015-05-12)
‘Crazy Kiya Re’: explaining the consumption and popularity of hindi film songs

Bakshi, Madhupa.; Sarkar, Soumya. (Taylor & Francis, 2015-10)
6 Ballygunge place: has the brand reached its destination?

Sarkar, Soumya.; Bakshi, Madhupa. (Ivey Publishing, 2019)
Corporate branding in an emerging business market: a phenomenological perspective

Pranjal, Piyush.; Sarkar, Soumya. (International Journal of Business and Emerging Markets (IJBEM), 2020-01)
Corporate brand alignment in business markets: a practice perspective

Pranjal, Piyush.; Sarkar, Soumya. (Marketing Intelligence and Planning, 2020-12)
Pattern thinking: understanding the mind of the consumer

Dutta, Tanusree.; Sarkar, Soumya. (Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience, IGI Global, 2020)
Marketing measurement: the traditional and the modern-way forward

Pranjal, Piyush.; Sarkar, Soumya. (International Journal of Business Excellence, 2021-09)
To brand or to rebrand: investigating the effects of rebranding on brand equity and consumer attitudes

Roy, Subhadip.; Sarkar, Soumya. (Springer, 2015-05)
Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms

Sarkar, Soumya.; Mishra, Prashant. (Taylor and Francis, 2017)
Impact of voluntary disclosures on corporate brand equity

Sarkar, Soumya.; Bhattacharjee, Titas. (Springer, 2017-05)

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