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Adoption of AI integrated partner relationship management (AI-PRM) B2B sales channels: exploratory study

Chatterjee, Sheshadri.; Chaudhuri, Ranjan.; Vrontis, Demetris.; Kadic-Maglajlic, Selma. (Industrial Marketing Management, 2023-02-01)
Examining the role of social CRM capability in online marketing communication

Chatterjee, Sheshadri.; Chaudhuri, Ranjan.; Vrontis, Demetris.; Thrassou, Alkis. (Journal of Marketing Communications, 2023-01)

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Author
- Chatterjee, Sheshadri. (2)
- Chaudhuri, Ranjan. (2)
- Vrontis, Demetris. (2)
- Kadic-Maglajlic, Selma. (1)
- Thrassou, Alkis. (1)
Subject
- Business Value (2)
- IIM Ranchi (2)
- Absorptive Capacity (1)
- AI (1)
- AI-PRM (1)
- Customized Partner Services (1)
- Dynamic Capability (1)
- Online Marketing Communication (1)
- Operational Performance (1)
- Partner Engagement (1)
- ... View More
Date Issued
- 2023 (2)
Has File(s)
- No (2)