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Digital transformation of organization using AI-CRM: from microfoundational perspective with leadership support
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
;
Jabeen, Fauzia.
(
Journal of Business Research
,
2022-12
)
AI and digitalization in relationship management: impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri.
;
Chaudhuri, Ranjan.
;
Vrontis, Demetris.
(
Journal of Business Research
,
2022-11
)
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Author
Chatterjee, Sheshadri. (2)
Chaudhuri, Ranjan. (2)
Vrontis, Demetris. (2)
Jabeen, Fauzia. (1)
Subject
IIM Ranchi (2)
Leadership Support (2)
AI (1)
AI-CRM (1)
B2B Relationship (1)
CRM (1)
Digital Transformation (1)
Microfoundation (1)
Perceived Risk (1)
Resistance to Change (1)
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Date Issued
2022 (2)
Has File(s)
No (2)