Abstract:
In the last decade and a half, social media usage has become ubiquitous in the workplace. Prior research
has noted both the benefits as well as the potential pitfalls of allowing employees to use social media
during work hours. In this research-in-progress paper, we propose a conceptual model that shows how
the use of social media may help in the enablement of dynamic managerial capabilities by enhancing the
managerial social capital. Thus, this paper adds to the literature on the business value of social media.
This paper also shows how two distinct types of social media (i.e., public social media and enterprise
social media) play complementary roles in the enhancement of managerial social capital, and
consequently, in the enablement of dynamic managerial capabilities. Managerial implications are also
discussed.
