| dc.contributor.author | Pranjal, Piyush. | |
| dc.contributor.author | Sarkar, Soumya. | |
| dc.date.accessioned | 2022-02-02T10:20:32Z | |
| dc.date.available | 2022-02-02T10:20:32Z | |
| dc.date.issued | 2019-05-22 | |
| dc.identifier.citation | Pranjal, P., & Sarkar, S. (2019, May 22). CEO ‘branding’: Is it a double-edged sword? Campaign India. | en_US |
| dc.identifier.uri | https://www.campaignindia.in/article/ceo-branding-is-it-a-double-edged-sword/451853 | |
| dc.identifier.uri | http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1093 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Campaign India | en_US |
| dc.subject | Brand management | en_US |
| dc.subject | Branding | en_US |
| dc.subject | IIM Ranchi | en_US |
| dc.title | CEO ‘branding’: is it a double-edged sword? | en_US |
| dc.type | Article | en_US |
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