DSpace Repository

Antecedents of obesity among Indian youth: from consumer psychological and lifestyle perspective

Show simple item record

dc.contributor.author Chaudhuri, Ranjan.
dc.contributor.author Chatterjee, Sheshadri.
dc.contributor.author Thrassou, Alkis.
dc.contributor.author Vrontis, Demetris.
dc.date.accessioned 2023-02-09T03:55:16Z
dc.date.available 2023-02-09T03:55:16Z
dc.date.issued 2023-02-09
dc.identifier.citation Ranjan Chaudhuri, Sheshadri Chatterjee, Alkis Thrassou and Demetris Vrontis (2023), Antecedents of obesity among Indian youth: From consumer psychological and lifestyle perspective. British Food Journal 125(3), 1026-1053. en_US
dc.identifier.issn 0007-070X
dc.identifier.uri https://doi.org/10.1108/BFJ-10-2021-1151
dc.identifier.uri http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/1888
dc.description.abstract Purpose: The purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the moderating role of demography on the body mass index (BMI) of Indian youths. Design/methodology/approach: The study initially develops a conceptual model, stemming from an extensive theoretical research, and subsequently validates this using structural equation modeling (SEM) technique with a sample size of 1,242 Indian youths. Findings: The study concludes that consumers' food habits (FH) and physical activity (PA) positively impact consumers' physical health (PH), which influences their BMI levels (BLs). Anxiety (AX), depression (DE), stress (ST), peer pressure (PP) and work pressure (WP) impact individuals' mental health (MH), which also influences their BLs. Finally, there is a significant moderating impact of demographic factors, such as age (AG), gender (GE) and income levels (ILs) on the relationship between individuals' physical and MH and individuals' BLs. Research limitations/implications: This study proposes a new model which highlights the issue of youth consumer obesity from the psychological and lifestyle perspectives. The model is effective as it has a high explanative power of 73%. The study investigates consumer obesity from emerging market like India perspective, but the study does not examine consumer food consumption behavior and obesity from developed market perspective. Practical implications: Youth obesity could be considered a global pandemic, and obesity rates among the Indian youth are also increasing. This study provides valuable inputs and understanding of consumer markets to policy makers, consumer protection institutions, organizations related to the food and beverage industry, healthcare workers and consumers themselves regarding the antecedents of youth obesity (BL) in developing and emerging markets. Originality/value: The study adds value to the body of literature related to consumer obesity, FH, consumer psychology and lifestyle through findings that are new in terms of findings' specificity, contextual focus and explication. Moreover, the study extends the cognitive theory of DE and the theory of planned behavior (TPB). The research effectively offers significant theoretical and practicable market knowledge to both scholars and marketing practitioners, as well as policy makers and institutions dealing with youth obesity, particularly in emerging markets. en_US
dc.language.iso en en_US
dc.publisher British Food Journal en_US
dc.subject Consumer Lifestyle en_US
dc.subject BMI en_US
dc.subject Psychological en_US
dc.subject Mental Health en_US
dc.subject Physical Health en_US
dc.subject Consumer Food Marketing en_US
dc.subject Younger Generation Consumer en_US
dc.subject Food Habits en_US
dc.subject Anxiety en_US
dc.subject Stress en_US
dc.subject Depression en_US
dc.subject ENDP en_US
dc.subject LFSS en_US
dc.subject IIM Ranchi en_US
dc.title Antecedents of obesity among Indian youth: from consumer psychological and lifestyle perspective en_US
dc.type Article en_US
dc.volume 125 en_US
dc.issue 3 en_US


Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record