| dc.contributor.author |
Chakraborty, Shibashish. |
|
| dc.contributor.author |
Shom, Sayan. |
|
| dc.date.accessioned |
2018-02-19T05:55:05Z |
|
| dc.date.available |
2018-02-19T05:55:05Z |
|
| dc.date.issued |
2011-09 |
|
| dc.identifier.citation |
Chakraborty, S., & Shom, S. (2012). An exploratory study of important aspects of egg market in Kolkata. Journal of Symbiosis Institute of Business Management, 3, 13-34. |
en_US |
| dc.identifier.uri |
http://10.10.16.56:8080/xmlui/handle/123456789/202 |
|
| dc.description.abstract |
It is important for marketers of branded eggs to understand their customer needs and the
existing value chain. This paper endeavors to make a study on the existing value chain and to
map different kinds of eggs consumed and SEC of consumers. This study will try to explore
relationship between kind of eggs consumed and pertinent independent variables. |
en_US |
| dc.publisher |
Symbiosis Institute of Business Management |
en_US |
| dc.subject |
IIM Ranchi |
en_US |
| dc.subject |
Egg Market |
en_US |
| dc.title |
An exploratory study of important aspects of egg market in Kolkata |
en_US |
| dc.type |
Article |
en_US |
| dc.volume |
III |
en_US |