Teenagers are major contributors of online content because of continuous communication and sharing with peers using social media or instant messaging apps. They like to immediately tell the world about their purchases and ...

Digital business transformation is considered an effective business strategy that appears to have gained attention since the enterprises are challenged to continuously improve their business practices as well as capabilities. ...

Agricultural supply chain (ASC) plays a vital role for sustainability as it is the main source of food supply. ASC encounters more sources of risk due to seasonality, perishability, and weather conditions, which makes ...

Companies are adopting innovative methods for responsiveness and efficiency in the logistics sector. The implementation of drones in logistics sector is a move in this direction. Potential obstacles in the smooth adoption ...

Since the 2000s, the world has experienced a phenomenal growth of innovation initiatives in the homogenous product business. In this context, market competition is considered as one of the most important factors that ...

Purpose : The purpose of this paper is to investigate the effect of brand’s social media marketing efforts and individual’s online social interaction propensity on various levels of consumers’ engagement with brand-related ...

This paper looks to the processes of cultural reorientation, i.e., acculturation and enculturation, using the internet as a facilitator. Immigrants using social media and other internet applications exchange, endorse and ...

Companies sometime advertise their products and potential for growth before issuing new stocks or bonds in the market. In the beginning, advertisements for IPOs and mutual funds were primarily attention-drawing. They lacked ...