Purpose: This study empirically examines the relationship between human capital ecosystems and entrepreneurial ecosystems. The study also investigates the mediating roles of digital knowledge capability and innovation ...

Purpose: This study assesses the capability of artificial intelligence integrated customer relationship management (AI-CRM) technology for sustaining family businesses in times of crisis, such as the COVID-19 pandemic. The ...

The platform economy facilitates a model of sharing economy, where competition and cooperation among the competitive firms are very common. Nevertheless, there are very few studies to date which investigate how competition ...

Dr Reddy’s Laboratories Ltd (DRL) was one of India’s success stories in the pharma space, wherein a founder’s dream turned into a reality. It had a remarkable growth over three decades, with impeccable quality and regulatory ...

Over half of India’s employment is attached to the agriculture sector and their survival is dependent on the performance of farms. The uncertainty in the performance of farms due to weather fluctuations and other risks is ...

Purpose Organizations are being compelled to revamp their loyalty programs due to the increase in digital transactions, customer acquisition costs and competition in the loyalty market. Given the significance of consumer-brand ...

Purpose: The purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the ...

Customer relationship management (CRM) is an effective tool to understand the customers of an organizations in systematic manner. CRM helps by identifying the best customers of an organization. It helps to maximize the ...

Although existing studies on e-health have usually focused on e-health services adoption intention, there is a dearth of studies on the barriers that affect e-health services retention intention especially in India. ...