Behera, Rajat Kumar.; Gunasekaran, Angappa.; Gupta, Shivam.; Kamboj, Shampy.; Bala, Pradip Kumar.
(Journal of Retailing and Consumer Services, 2020-03)
E-business leverages digital channels to scale its functions and services and operates by connecting and retaining customers using marketing initiatives. To increase the likelihood of a sale, the business must recommend ...