Mishra, Anubhav.; Maheswarappa, Satish S.; Maity, Moutusy.; Samu, Sridhar.
(Emerald Publishing Limited, 2018-02)
Purpose: The purpose of this paper is to examine the influence of parents (via family communication patterns) on teenagers’ electronic word-of-mouth (eWOM) intentions, via a serial mediation by internet usage and self-esteem, ...