The relationship between market orientation (MO) and one of its most important consequences – firm performance – has received considerable attention in marketing research. Performance has been largely judged through financial ...

E-government (E-Gov1) services provide new opportunities to citizens by allowing them to use government services (paying electricity bill, e-filing, e-ticketing, get information about government policies & schemes etc.) ...

The purpose of this paper is to study sarcasm in online text – specifically on twitter – to better understand customer opinions about social issues, products, services, etc. This can be immensely helpful in reducing incorrect ...

The cultural impact and musical nuances of popular songs has been well researched. However, their marketing ramifications are hardly discussed in current research. This paper adopts an exploratory approach and proposes a ...