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Browsing Journal Articles by Author "Thamizhvanan, Arun."

Browsing Journal Articles by Author "Thamizhvanan, Arun."

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  • Determinants of customers' online purchase intention: an empirical study in India 
    Thamizhvanan, Arun.; Xavier, Maria Joseph. (Emerald Publishing Limited, 2013)
    Purpose: – According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), the size of the Indian online retail industry is INR 2000 crore and the industry is projected a steady annual growth rate of 35 per ...
  • Use of analytics in Indian enterprises: an exploratory study 
    Xavier, Maria Joseph.; Srinivasan, Anil.; Thamizhvanan, Arun. (Emerald Publishing Limited, 2011)
    Purpose – In 2007, India accounted for one-third of the total $17-billion global market for analytics. However, the rate of adoption of analytics for decision making and enhancing the customer experience has been slow on ...