Teenagers are major contributors of online content because of continuous communication and sharing with peers using social media or instant messaging apps. They like to immediately tell the world about their purchases and ...

Digital business transformation is considered an effective business strategy that appears to have gained attention since the enterprises are challenged to continuously improve their business practices as well as capabilities. ...

Agricultural supply chain (ASC) plays a vital role for sustainability as it is the main source of food supply. ASC encounters more sources of risk due to seasonality, perishability, and weather conditions, which makes ...

Companies are adopting innovative methods for responsiveness and efficiency in the logistics sector. The implementation of drones in logistics sector is a move in this direction. Potential obstacles in the smooth adoption ...

Purpose : The purpose of this paper is to investigate the effect of brand’s social media marketing efforts and individual’s online social interaction propensity on various levels of consumers’ engagement with brand-related ...

This paper looks to the processes of cultural reorientation, i.e., acculturation and enculturation, using the internet as a facilitator. Immigrants using social media and other internet applications exchange, endorse and ...

Companies sometime advertise their products and potential for growth before issuing new stocks or bonds in the market. In the beginning, advertisements for IPOs and mutual funds were primarily attention-drawing. They lacked ...

Background India, the seventh-largest country in the world and the second-most populated faces enormous challenges when it comes to healthcare. The country’s healthcare system was close to collapse due to the detrimental ...

This study focuses on understanding the glass ceiling effect by exploring implicit gender bias against women at two organisational levels (senior and junior) in Indian public sector organisations. In effect, the study also ...

Purpose The study aims to develop an integrated quantitative approach and suggest a framework to assess the impact of a technological intervention on the internal process dimension of the vaccine supply chain (VSC) system ...