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Brand alignment in the business-to-business (b2b) context: a phenomenological perspective

Brand alignment in the business-to-business (b2b) context: a phenomenological perspective

Pranjal, Piyush.; Sarkar, Soumya.
URI: http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/525
Date: 2018-11-29

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