| dc.contributor.author |
Pranjal, Piyush. |
|
| dc.contributor.author |
Sarkar, Soumya. |
|
| dc.date.accessioned |
2019-07-01T06:56:22Z |
|
| dc.date.available |
2019-07-01T06:56:22Z |
|
| dc.date.issued |
2018-11-29 |
|
| dc.identifier.citation |
Pranjal, P., & Sarkar, S. (2018, November 29-30). Brand alignment in the business-to-business (b2b) context: a phenomenological perspective. Paper presented at the XVIII Consortium of Students in Management Research (COSMAR 2018), Bangalore: Indian Institute of Science Bangalore. |
en_US |
| dc.identifier.uri |
http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/525 |
|
| dc.language.iso |
en_US |
en_US |
| dc.publisher |
Indian Institute of Science Bangalore |
en_US |
| dc.subject |
Business to Business (B2B) |
en_US |
| dc.subject |
B2B |
en_US |
| dc.subject |
IIM Ranchi |
en_US |
| dc.title |
Brand alignment in the business-to-business (b2b) context: a phenomenological perspective |
en_US |
| dc.type |
Article |
en_US |