Understanding corporate brand advocates’ experiences about brand alignment

dc.contributor.author	Pranjal, Piyush.
dc.contributor.author	Sarkar, Soumya.
dc.date.accessioned	2019-07-01T06:59:32Z
dc.date.available	2019-07-01T06:59:32Z
dc.date.issued	2019-02-22
dc.identifier.citation	Pranjal, P., & Sarkar, S. (2019, February 22-24). Understanding corporate brand advocates’ experiences about brand alignment. Paper presented at the 2019 AMA Winter Academic Conference, Austin, Texas: AMA USA.	en_US
dc.identifier.uri	http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/526
dc.language.iso	en_US	en_US
dc.publisher	AMA, USA	en_US
dc.subject	Brand advocates	en_US
dc.subject	Brand alignment	en_US
dc.subject	IIM Ranchi	en_US
dc.title	Understanding corporate brand advocates’ experiences about brand alignment	en_US
dc.type	Article	en_US

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