| dc.contributor.author |
Sarkar, Soumya. |
|
| dc.contributor.author |
Panjal, Piyush. |
|
| dc.date.accessioned |
2019-07-01T07:02:47Z |
|
| dc.date.available |
2019-07-01T07:02:47Z |
|
| dc.date.issued |
2019-01-06 |
|
| dc.identifier.citation |
Sarkar, S., & Pranjal, P.(2019, January 6-8). Exploring brand advocacy in the business to business (B2B) context. Paper presented at the Annual Conference of the Emerging Markets Conference Board, Ghaziabad: Institute of Management Technology. |
en_US |
| dc.identifier.uri |
http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/527 |
|
| dc.language.iso |
en_US |
en_US |
| dc.publisher |
Institute of Management Technology, Ghaziabad |
en_US |
| dc.subject |
Brand advocacy |
en_US |
| dc.subject |
Business to Business (B2B) |
en_US |
| dc.subject |
B2B |
en_US |
| dc.subject |
IIM Ranchi |
en_US |
| dc.title |
Exploring brand advocacy in the business to business (B2B) context |
en_US |
| dc.type |
Article |
en_US |