An examination of the role of review valence and review source in varying consumption contexts on purchase decision

Tata, Sai Vijay.; Prashar, Sanjeev.; Gupta, Sumeet.

dc.contributor.author	Tata, Sai Vijay.
dc.contributor.author	Prashar, Sanjeev.
dc.contributor.author	Gupta, Sumeet.
dc.date.accessioned	2020-02-17T10:03:48Z
dc.date.available	2020-02-17T10:03:48Z
dc.date.issued	2020-01
dc.identifier.citation	Vijay, T. S., Prashar, S., & Gupta, S. (2020). An examination of the role of review valence and review source in varying consumption contexts on purchase decision. Journal of Retailing and Consumer Services, 52, 1-10.	en_US
dc.identifier.issn	0969-6989
dc.identifier.uri	https://doi.org/10.1016/j.jretconser.2019.01.003
dc.identifier.uri	http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/617
dc.description.abstract	This study examines the influence of Valence and Source of Online Reviews on a customer's attitude and pur-chase decision in the context of public and private consumption using social influence theory and the concept ofnegativity bias. The study was conducted using a 2 × 3 × 3 online experiment to examine the influence ofreview valence (positive vs mixed vs negative), two sources (retailer vs third-party site) in two different con-sumption contexts (public vs private). The results highlight the role of review valence as well as consumptioncontext on a shopper's decision.	en_US
dc.language.iso	en	en_US
dc.publisher	Journal of Retailing and Consumer Services	en_US
dc.subject	Onsumption context	en_US
dc.subject	Negativity bias	en_US
dc.subject	Online reviews	en_US
dc.subject	Review sources	en_US
dc.subject	Review valence	en_US
dc.subject	Social influence theory	en_US
dc.subject	IIM Ranchi	en_US
dc.title	An examination of the role of review valence and review source in varying consumption contexts on purchase decision	en_US
dc.type	Article	en_US
dc.volume	52	en_US
dc.issue	January	en_US