Abstract:
Although mobile payment (MP) represents a possibility for traditional brick-and-mortar US retailers to enhance the quality of
customer service, mobile payment adoption in the US has
lagged, with research regarding this phenomenon in the US
seemingly in its embryonic stage. The current study contributes
to the literature on mobile payment adoption in the US by
investigating the factors on US millennial consumers’ use of
mobile payment technology, operationalized in the study as
tap-and-go payment systems. The study mirrors a study of the
acceptance of mobile shopping technology among German
consumers, with some extension. The study incorporated mobile
payment risk perception, system trust, and socio-cultural influence into an extended technology acceptance model (TAM) to
explore this issue. Results from a survey conducted among 357
US Millennials indicate that perceived ease of use of MP
(PEOUMP); perceived usefulness (PUMP); and risk perception all
influence attitude toward mobile payment (AttMP). System trust,
socio-cultural influence, and AttMP all influence MP use intention. The paper discussed the limitations of the study and future
research directions.