Business excellence framework as a competitive advantage: the case of max group

Abstract

The max group is involved in multiple businesses, ranging from specialty films, healthcare, health insurance, senior living, to life insurance. The case describes in detail how the Max performance excellence framework has been the fulcrum for the success of the Max group at large and has helped them gain a competitive advantage. The case delves into the key aspects of both the business excellence framework and the Max quality system. the process of implementation and the challenges associated with it are also highlighted. the case was written based on primary research (interview-research).