Cases: Recent submissions

  • Bollywood in transition: Chiragdeep’s reflection of the film industry 
    Sarkar, Soumya.; Shah, Ami Mitinkumar.; Dutta, Swarup Kumar. (Emerging Economies Cases Journal, 2021-05)
    This case illustrates Bollywood, the Hindi film industry, operating out of Mumbai. As an industry, Bollywood is at crossroads today, trying to create a sustainable business model. The case dives deep into the structure of ...
  • Ola acquired TaxiForSure: post-takeover dilemma 
    Vijay, Tata Sai.; Prashar, Sanjeev.; Sahay, Vinita. (Vikalpa: The Journal for Decision Makers, 2020-05)
  • Business excellence framework as a competitive advantage: the case of max group 
    Kumar, Rohit.; Dutta, Swarup Kumar. (Case Folio, 2019)
    The max group is involved in multiple businesses, ranging from specialty films, healthcare, health insurance, senior living, to life insurance. The case describes in detail how the Max performance excellence framework has ...
  • Max India group: how to create a culture of maxism? 
    Kumar, Rohit.; Dutta, Swarup Kumar. (Emerging Economies Cases Journal, 2019)
    Max India is a multi-business entity and is the holding company for Max Healthcare, Max Bupa Health Insurance, Antara Senior Living, Life Insurance and Max Speciality Films. The case describes how an enterprise-wide quality ...
  • 6 Ballygunge place: has the brand reached its destination? 
    Sarkar, Soumya.; Bakshi, Madhupa. (Ivey Publishing, 2019)
    In 2016, the promoters of Savourites Hospitality Private Limited, which owned the fine-dining restaurant 6 Ballygunge Place, in Kolkata, were visiting London to explore possible future growth plans. Their foray into the ...
  • Sense-making framework for effective leadership 
    Marathe, Gaurav Manohar.; Kakani, Ram Kumar. (SAGE Publications: SAGE Business Cases Originals, 2018)
    A District Magistrate (DM) is a civil servant who occupies an important position in the Indian public administration. A DM is to a district what a Chief Executive Officer is to a multinational company. His or her efficient ...
  • A day in the life of a district magistrate 
    Kakani, Ram Kumar.; Marathe, Gaurav Manohar. (SAGE Publications: SAGE Business Cases Originals, 2018)
    This case covers a day in the life of a public administration leader holding the position of District Magistrate ( DM) in a province of India with a population of 2.2 million. The DM is a powerful position in the Indian ...
  • Patanjali ayurved: an unconventional business machine 
    Kumar, Rohit.; Dutta, Swarup Kumar.; Rangarajan, K. (Oakbrook Business Review, 2016)
  • Engaging consumers' senses for creating unique brand positioning 
    Agarwal, Sharad.; Dutta, Tanusree. (SAGE Business Cases, 2016-03-06)
    In the current economic scenario, where products become commodities within days, it is extremely important and difficult to differentiate products. Competitors, within no time come up with products having similar features. ...
  • Guardian lifecare: customer centricity as a value proposition 
    Dutta, Swarup Kumar.; Joseph, Rojers. (Ivey Publishing, 2017-05-18)
    In December 2014, Guardian Lifecare Private Limited (Guardian), a pharmacy retail chain in India, was looking for ways to maintain its high growth in India’s emerging market. Riding a surge of growth in organized retailing, ...