| dc.contributor.author | Bhattacharjee, A. | |
| dc.contributor.author | Chakraborty, Shibashish. | |
| dc.date.accessioned | 2022-01-14T12:02:44Z | |
| dc.date.available | 2022-01-14T12:02:44Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Bhattacharjee, A., & Chakraborty, S. (2021). The impact of green marketing on electric vehicle adoption: a critical sustainability study in auto industry & model development. In D. Chanda, A. Sengupta, & D. Mohanti (Eds.), Business Research and Innovation (pp. 231-248). Excel India Publishers. | en_US |
| dc.identifier.uri | http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/959 | |
| dc.language.iso | en | en_US |
| dc.publisher | Excel India Publishers | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Green marketing | en_US |
| dc.subject | IIM Ranchi | en_US |
| dc.title | The impact of green marketing on electric vehicle adoption: a critical sustainability study in auto industry & model development | en_US |
| dc.type | Book chapter | en_US |
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