| dc.contributor.author |
Kesharbani, Neeraj Kumar. |
|
| dc.contributor.author |
Kumar, Rohit. |
|
| dc.contributor.author |
Borah, Manash Jyoti. |
|
| dc.date.accessioned |
2022-01-18T11:36:13Z |
|
| dc.date.available |
2022-01-18T11:36:13Z |
|
| dc.date.issued |
2021 |
|
| dc.identifier.citation |
Kesharbani, N. K., Kumar, R., & Borah, M. J. (2021). The little rice recipe for continuous business growth in an emerging economy. Rutgers Business Review, 6(3), 366-381. https://rbr.business.rutgers.edu/article/little-rice-recipe-continuous-business-growth-emerging-economy |
en_US |
| dc.identifier.issn |
2474-6509 |
|
| dc.identifier.uri |
https://rbr.business.rutgers.edu/article/little-rice-recipe-continuous-business-growth-emerging-economy |
|
| dc.identifier.uri |
http://idr.iimranchi.ac.in:8080/xmlui/handle/123456789/980 |
|
| dc.description.abstract |
Achieving “continuous business growth” amidst high competition is
challenging for a young company. However, Xiaomi India did it with the
philosophy of “innovation for all and honest pricing.” It became a smartphone
market leader in just 42 months in the world’s second-most populous country.
However, this article identifies it as a continuous innovation business beyond
any product company, considering a six-year research timeline. The
managerial implications highlight the business growth recipe with reforming
the product innovation outside just cost focus, process innovation past
efficiency, and business model innovation beyond own existing business
boundary. |
en_US |
| dc.language.iso |
en_US |
en_US |
| dc.publisher |
Rutgers Business Review |
en_US |
| dc.subject |
Strategy |
en_US |
| dc.subject |
Marketing |
en_US |
| dc.subject |
IIM Ranchi |
en_US |
| dc.title |
The little rice recipe for continuous business growth in an emerging economy |
en_US |
| dc.type |
Article |
en_US |
| dc.volume |
6 |
en_US |
| dc.issue |
3 |
en_US |